12pm - 1pm

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2016 Mobile Ad Summit
Friday
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November 
17
 at 
7:00pm
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Company & Title

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Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

12pm - 1pm

How to Build Schedule Blocks

C. Doe

The Future of  Enterprise Automation How Companies Can Survive the Digital Transformation

Friday
, 
November 
17
 at 
7:00pm
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How are c-suite executives and IT managers transitioning their organizations to the digital future using automation technologies?

For many business leaders, this is not an easy question to answer. In fact, in a recent study where 400 senior level executives were polled, 50% believe their company isn’t successfully executing 50 % of their digital strategies.


Join the executive leadership of GeneXus International (the leading global software development company with over 8,500 enterprise customers in 50 countries, named NEW "Challenger" by Gartner) for this special, invite-only event exploring some of the biggest technological challenges facing organizations today. Expect a day filled with action-driven keynotes, presentations and networking with peers and industry leaders who are successfully carrying their organizations into the future.


We’ve carefully crafted a compelling lineup of presenters, including GeneXus executive leadership and global partners, who will offer new directions, strategies, and insights for the enterprise to maximize opportunities to engage customers more meaningfully with disruptive technologies like AI, machine learning, blockchain, and chatbots. We look forward to giving you an exceptional experience and pertinent information. RSVP today to confirm your attendance. 

 

 

#MeetGeneXus

Starting your own business and picking the right niche in no time

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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#MeetGeneXus

Starting your own business and picking the right niche in no time

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!
#GeneXusConference

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Guest Speakers

Nicolás Jodal

CoFounder & CEO, GeneXus


Gaston Milano

CTO, GeneXus 


Gisela Bertelli

Global Sales SVP, GeneXus


Eugenio García

Product Manager, GeneXus


Antonio Julio

iHead of Biz Dev., North Am., GeneXus


Agustin Napoleone

Co-Founder and CCO, DVelop Software Solutions


Charlie Oliver

Founder/CEO, Tech 2025

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Guillermo Skrilec

GeneXus Consulting

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Gerardo Canedo

Application Security at GeneXus Consulting

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Sergio Prusky

VP of Business Development, GeneXus

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Schedule

7:30 AM – 8:30 AM

Networking Breakfast and Registration

8:30 AM – 8:40 AM

Opening Remarks: Welcome to the 1st Genexus International event in Dallas TX

Antonio Julio – Head of Business Development, North America, GeneXus

8:40 AM – 9:10 AM

Keynote:  GeneXus State of the Union – Where are we and where are we Going?

Nicolás Jodal – CoFounder & CEO, GeneXus


9:10 AM – 9:40 AM

GeneXus in the Short and Medium Term

Gaston Milano – Chief Technology Officer, GeneXus

9:40 AM – 10:10 AM

Artificial Intelligence & Machine Learning Overview

Eugenio García – Product Manager, GeneXus

10:10 AM – 10:40 AM

Networking Break


10:40 AM – 11:10 AM

Application Security with GeneXus

Gerardo Canedo

11:10 AM - 11:40 AM

Modernization Projects with GeneXus 

Guillermo Skrilec

11:40 AM – 12:30 PM

Fireside Chat: Companies with Successful Digital Transformation Strategies

Executives from two companies moderated by Antonio Julio

12:30 PM – 2:00 PM

Networking Lunch

2:00 PM - 2:30 PM

From Digital Transformation to Human Transformation - the Impact of Accelerating Technologies on Employees

Charlie Oliver, CEO, Tech 2025

2:30 PM – 3:00 PM

The Benefits of WW+

DVelop Software

3:00 PM - 3:30 PM

GeneXus BPM the road to Digital Transformation

Eugenio Garcia – Product Manager, GeneXus

3:30 PM - 4:00 PM

Networking Break


4:00 PM – 4:30 PM

K2Btools: Enhance the development experience with GeneXus

Sergio Prusky

4:30 PM – 4:45 PM

The GeneXus Company

Gisela Bertelli – SVP of Global Sales, GeneXus

4:45 PM – 5:20 PM

Panel Q&A Chat: Transitioning Organizations

Nicolás Jodal, Gaston Milano, and Gisela Bertelli

 

 

5:20 PM - 5:30 PM

Closing Remarks

Antonio Julio, Head of Business Dev., GeneXus

“Undoubtedly, we are living in a time of great and exciting opportunities for business-leaders to engage with customers in new, substantive ways, using technologies like artificial intelligence that was thought of as impossible just a few years ago. But with new technologies launching and changing so quickly, it can be challenging for even the most experienced, talented manager to make sense of it all and to know which tools are right for their organization. This is why we launched GeneXus 30 years ago – to empower companies to do incredible things with new technology." 

Nicolás Jodal

GeneXus

CoFounder / CEO

How Can C-Suite Executives Lead a Technology Revolution in Their Organizations?

 Nicolás Jodal, Co-founder and CEO of GeneXus, believes that companies no longer have the luxury of waiting to see which emerging technologies mature to the point of widespread implementation, before embracing them. 

 

lRead Jodal's insights on adapting quickly to accelerating technologies.


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#MEETGENEXUS

Hosted by Your Company

Schedule

8:15 – 8:45 AM

Registration and Breakfast

9:00 AM – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


How C-Suite Executives Can Lead a Technology Revolution in Their Organizations

Nicolás Jodal

GeneXus International

Cofounder & CEO

About Our Partners

For over 30 years, we’ve empowered developers, engineers, and product managers worldwide to create and maintain simple, cross-platform, elegant software that their companies need, without the hassles of messy coding, and without spending a fortune. Partnership with GeneXus International drives new possibilities for your organization with our high-value, sate of art business solutions based on Artificial Intelligence. We care about your success and have proven customers in the markets you serve.

Code for Change: Tips for Developing Applications at Market Speed

Read the new GeneXus Whitepaper done in partnership with ASUG

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About GeneXus

8,500 Companies Worldwide / 130,000 Developers / 50 Countries

 
For over 30 years, we’ve empowered developers, engineers, and product managers worldwide to create and maintain simple, cross-platform, elegant software that their companies need, without the hassles of messy coding, and without spending a fortune. We create intelligent, intuitive tools, using our AI Software Development Platform, that do all of the hard work for you, so that you can deliver high-quality results fast, and enjoy your work. DOWNLOAD our company bio HERE.

Website:  bit.ly/radissondtx

Reservations:  +1 (800) 333-3333 ( US/Canada Toll-free )

Telephone:  +1 (972) 490-1212

Email:  rhi_dntx@radisson.com

Sign up & connect with us

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